WHAT IT DOES (BLONDE TONING LINE 🔥): This is your purple toning shampoo for blonde, highlighted, or grey hair that needs help fighting brassiness while still supporting hair strength. It helps keep light hair looking brighter, cleaner, and less yellow.

WHO IT’S FOR:

• Blonde hair

• Highlighted hair

• Grey or silver hair

• Clients fighting brass or yellow tones

STAR INGREDIENT:

• ⭐ Purple toning pigments

• Olaplex Bond Building Technology

HOW TO USE: Apply to wet hair, lather, leave on briefly depending on desired toning, then rinse.

WHY YOU NEED IT: If blonde hair starts looking brassy, flat, or dull between appointments, this is the kind of shampoo that helps bring back that brighter, fresher blonde look.