WHAT IT DOES (HYDRATION LINE 🔥): This is your moisture-first cleansing step for dry hair. Matrix says it moisturizes while cleansing and removes excess oil, helping dry hair feel softer without stripping it. It’s designed to instantly transform dry hair for more touchable, soft results.

WHO IT’S FOR:

• Dry hair  

• Dehydrated or porous hair types and textures

• Color-treated hair

• Hair that feels brittle, thirsty, or rough

STAR INGREDIENT:

• ⭐ Avocado oil for lightweight moisture

• Hyaluronic acid, a humectant that provides moisture and helps retain balance in the hair fiber

HOW TO USE: Use as the cleansing step in the Food For Soft system. Follow with the conditioner, mask, or oil for best results.

WHY YOU NEED IT: If your shampoo makes your hair feel “clean” but also dry, fluffy, or hard to manage, that’s the problem. This gives you the clean feeling without stealing the moisture your hair desperately needs.