WHAT IT DOES (HYDRATION LINE 🔥): This is your deep moisture reset. It penetrates deeper than conditioner to restore softness, elasticity, and shine to dehydrated hair. Matrix says it replenishes hydration in even the driest and most porous hair, helping leave it hydrated, smooth, softer, shinier, and less frizz-prone. Matrix also says it provides 7x more moisture and 72 hours of seriously soft hair when used as part of the Food For Soft system.

WHO IT’S FOR:

• Very dry or brittle hair

• Hair that feels porous or rough

• Color-treated hair

• Clients who need more than a regular conditioner

HOW TO USE: Replace conditioner 1–2 times per week depending on your hairs condition and texture. Leave in for a full 15 minutes, rinse. Rinse with cool water. Towel blot hair to remove some moisture. Finish by combing Food For Soft Serum through the mid lengths of the hair & ends for maximum results!

STAR INGREDIENT:

• ⭐ Avocado oil

• Hyaluronic acid / sodium hyaluronate

WHY MOISTURE IS A MUST: If your hair still feels dry after conditioner, this is the product that takes it further. It gives dry hair that softer, fuller, more nourished feel that makes it look healthier instead of just temporarily coated. Dry hair results in brittle hair. Brittle hair causes damage, poor regrowth, and an unpleasant "frizzy hair" appearance.