WHAT IT DOES (HYDRATION LINE 🔥): This is your deep hydration conditioner that replenishes moisture in dry and brittle hair while leaving it smoother, shinier, and softer. Matrix says it provides 7x more moisture for up to 72 hours when used as part of the Food For Soft system, and helps hair feel hydrated with a soft finish and extra shine.

WHO IT’S FOR:

• Dry and brittle hair

• Frizz-prone or porous hair  

• Color-treated hair

• Clients who want soft hair without heaviness

STAR INGREDIENT:

• ⭐ Avocado oil

• Hyaluronic acid / sodium hyaluronate

HOW TO USE: Following shampoo, apply from mid-lengths to ends, leave on for one minute, then rinse. Matrix suggests following with the oil.

WHY YOU NEED IT: This is the kind of conditioner that makes dry hair feel intentionally cared for instead of just coated. If your hair feels brittle, frizzy, or rough, this is what helps restore that softer, smoother, healthier-feeling texture.