WHAT IT DOES (NOURISHING MASK🔥): This is your luxury nourishment mask for hair that feels dry, overworked, or just not as soft and silky as it should. Amika describes Soulfood as a vitamin- and nutrient-packed creamy mask that deeply conditions and softens strands, while jojoba seed oil and sea buckthorn help restore lipids, improve shine, and increase softness and manageability. The brand also says it is clinically proven to leave hair 11.4x more moisturized and 91% more manageable after one use.

WHO IT’S FOR:

• Dry hair

• Dull, rough, or overworked hair

• Clients who want softer, silkier, smoother hair

• Anyone wanting a go-to mask that feels rich without weighing hair down

STAR INGREDIENT:

• ⭐ Jojoba seed oil to help moisturize and soften strands

• Sea buckthorn to help restore lipids and improve shine, softness, manageability, and strength

HOW TO USE: After shampooing, massage through wet hair from roots to ends, leave on for 5–7 minutes, then rinse. Amika says it can be used weekly or as an everyday conditioner.

WHY YOU NEED IT: This is the mask for hair that has lost its softness, slip, and expensive feel. It doesn’t just sit on the hair and make it feel nice for five minutes — it helps give dry strands that plush, nourished, healthy texture people notice immediately.

WHO IT’S FOR:

• Dry hair

• Damaged or overworked hair

• Clients who want softer, silkier, smoother hair

• Anyone who wants a more luxurious weekly treatment

STAR INGREDIENT:

• ⭐ Jojoba seed oil

• Sea buckthorn

HOW TO USE: After shampooing, massage through wet hair from roots to ends, leave on for 5–7 minutes, then rinse. Amika says it can be used weekly or as an everyday conditioner.

WHY YOU NEED IT: This is the mask for hair that needs to feel expensive again. It gives that smooth, nourished, silky result clients notice right away.