WHAT IT DOES (EVERYDAY CARE LINE ✨): This is your easy, dependable everyday shampoo — the kind of cleanser that keeps hair feeling fresh, soft, and balanced without overcomplicating your routine. Amika lists it as one of its core bestselling staples.

WHO IT’S FOR:

• Most hair types

• Clients who want a reliable everyday shampoo

• Hair that needs a simple, healthy-looking baseline

STAR INGREDIENT:

• ⭐ Sea buckthorn is a signature Amika ingredient used across the line and highlighted throughout the brand’s ingredient story.

HOW TO USE: Use as your regular shampoo step and follow with conditioner.

WHY YOU NEED IT: Not every client needs a heavy treatment routine every wash. This is the kind of shampoo that keeps hair consistently nice — clean, soft, manageable, and easy to live with.