WHAT IT DOES (LUXURY SMOOTHING LINE ✨): This is your heat-activated smoothing treatment for clients who want glossy, humidity-proof hair that still feels soft and hydrated. Amika describes it as a treatment that locks in 3 days of frizz protection and creates a sleek, polished finish with a rich, milky texture designed to smooth all textures. The brand also says it boosts hydration by 70% and is made to deliver a salon-perfect blowout feel at home.

WHO IT’S FOR:

• Medium to thick or coarse hair

• Frizz-prone hair

• Clients who want smoother blowouts that last

• Hair that reacts badly to humidity

STAR INGREDIENT:

• ⭐ Hydra soft smoothing complex

• Extended humidity shield

• Sea buckthorn, coconut oil, glycolic acid, lactic acid, and aloe

HOW TO USE: Spray on clean, damp hair, comb through evenly to fully saturate, then activate with heat. For straight styles, blow dry with a brush and tension. For curly styles, diffuse to dry and define.

WHY YOU NEED IT: This is the product for clients who want their hair to stay sleek long after styling instead of slowly expanding into frizz. It gives that smooth, glossy, expensive finish that usually fades too fast — and helps it last.